News & Insights

18 September, 2026
Marketing

12 Months On from Consent Mode v2: Does GA4 Still Work Effectively for Marketing Attribution?

TLDR: Google Analytics 4 (GA4) now combines observed measurement with modelling where direct observation is limited. Google's behavioural modelling is subject to eligibility thresholds, including at least 1,000 daily users…
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12 Months On from Consent Mode v2

Categories

25 June, 2026
Recruitment

What Your Applicant Tracking System Isn’t Telling You (And How to Fix It)

Applicant Tracking Systems (ATS) have become a core part of modern recruitment. They help hiring teams manage applications, track candidates through the recruitment process, and keep hiring workflows organised and…
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18 June, 2026
Recruitment

How Hiring Teams Can Accurately Measure Recruitment ROI

Most hiring teams still measure recruitment in the same way they measure traffic: applications, clicks, and sessions. The problem is that none of those metrics tell you whether a hire…
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11 June, 2026
AI

How to Reduce Customer Churn with AI

Customer churn is one of the clearest signals that something isn’t working in your business, but it’s often only fully understood after it’s already happened. By the time a customer…
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4 June, 2026
Marketing

The Biggest Marketing Attribution Challenges That Businesses Face Today

Businesses are investing across more channels than ever, but many still struggle to answer a simple question: what’s actually working? That gap is what sits at the heart of modern…
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27 May, 2026
Marketing

Programmatic Bidding vs Manual Bidding: What Marketers Need to Know

Every marketer wants their ad spend to work as hard as possible. But one of the most overlooked decisions in paid media isn't the creative or even the budget -…
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20 May, 2026
Marketing

The Real Cost of Poor Marketing Data

Every marketing team wants the same thing: to know what's working, spend smarter, and grow faster. But for many businesses, the data that should be making that possible is doing…
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13 May, 2026
Recruitment

What is an Applicant Tracking System and How Does it Work?

Hiring is rarely straightforward. As soon as application volumes increase or multiple roles open at once, the process can quickly become difficult to manage. What starts as a simple inbox-based…
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6 May, 2026
Marketing

What is Marketing Attribution and How Can It Benefit Your Business?

Every marketing team wants to know the same thing: what's actually working? You're running paid search, social ads, email campaigns, maybe some offline activity too. Leads are coming in, sales…
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29 April, 2026
AI

How AI Data Analysis Helps Businesses Spot Hidden Opportunities

Most businesses collect huge amounts of marketing data, but valuable insights are often still missed. Hidden within everyday activity are patterns, trends, and signals that can point to new opportunities…
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22 April, 2026
Recruitment

What is Employee Onboarding Software and Why Are More Businesses Investing in It?

Employee onboarding sets the tone for a new hire’s entire experience with a business. When it’s done well, it helps people to feel prepared and supported from the outset. When…
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15 April, 2026
Recruitment

What Data Do Recruitment Teams Need to Make Better Hiring Decisions?

Hiring the right people has never been more important, or more challenging. Recruitment teams are expected to fill roles quickly, reduce costs, and deliver high-quality candidates, all while competing in…
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8 April, 2026
Marketing

Drowning In Marketing Data? Use Data Analytics to Turn Information into Insight

Marketing teams are generating more data than ever, but that doesn’t always mean better decisions. With information coming from multiple platforms, it can quickly become difficult to see what’s actually…
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27 March, 2026
Marketing

Voice-of-Customer Meets PPC: Smarter Ad Targeting Through Call Insights

Paid advertising generates clicks, but it’s often the conversations that reveal the true buying intent. When customers pick up the phone after engaging with an ad, they provide direct feedback…
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20 March, 2026
Recruitment

How to Track What Really Drives Recruitment ROI, from Application to Hire

Recruitment teams often invest significant time and budget into attracting and hiring the right talent, but many still struggle to measure what actually drives results. Applications, interviews, and hires are…
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13 March, 2026
Marketing

What Is Call Attribution and Why Does It Matter for Your Marketing ROI?

Call attribution is the process of tracking which marketing activity generates inbound phone calls and linking those calls back to specific campaigns or touchpoints. For businesses that rely on enquiries…
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6 March, 2026
Marketing

Why Call Tracking is Essential for Local Lead Generation

Phone calls remain one of the most valuable sources of leads for local businesses, but they are often the hardest interactions to accurately measure. This is because when enquiries happen…
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5 March, 2026
Automated Analytics, Business

Automated Analytics is ranked #37 in the FT1000: Europe’s Fastest Growing Companies 2026

When Automated Analytics was first included in the Financial Times list of Fastest Growing Companies, it marked a milestone in our growth journey. This year, we are ranked 37th in…
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20 February, 2026
AI

How AI Can Help You Learn from Your Team’s Best (And Worst) Sales Calls

Sales calls can be an invaluable window into your team’s performance. Every call holds information about what works, what doesn’t, and how your reps connect with customers. However, it can…
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20 February, 2026
AI

AI, Call Recording and GDPR: What Businesses Need to Know

AI, call recording, and GDPR are reshaping the way businesses handle customer interactions. Advances in AI now allow companies to transcribe calls, analyse sentiment, and identify patterns at scale, which…
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19 February, 2026
Marketing

How to Plan a Successful Marketing Campaign

With so many moving parts and decisions to make, planning a marketing campaign can feel overwhelming. But success comes from a clear strategy, a deep understanding of your audience, and…
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18 February, 2026
Automated Analytics

What is Automated Data Analytics and How Will Your Business Benefit?

In today’s fast-paced business environment, it’s no longer enough to make decisions based on intuition alone. Automated data analytics offers a smarter approach, utilising advanced technology to process and interpret…
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19 December, 2025
News

Automated Analytics double win at Doncaster Business Awards

Automated Analytics is proud to announce that its Founder and Chief Executive Officer, Mark Taylor, was awarded Business Person of The Year in the 27th Doncaster Business Awards last week. The accolade…
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2 December, 2025
Automated Analytics

What is Call Tracking and Why Does Your Business Need It?

For many businesses, phone calls remain one of the most important ways customers make contact. However, it can be a challenge to track what prompted the call in the first…
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18 November, 2025
Recruitment

Why Your Cost Per Hire Is Higher Than It Should Be (And How to Fix It)

It’s essential to hire the right people to drive your businesses towards success. However, the recruitment process can often be overly expensive. Many organisations are often surprised to find that…
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11 November, 2025
AI

Why Listening Alone Isn’t Enough – The Business Case for AI Call Transcription

In today’s competitive business environment, it’s no longer enough to simply listen to customer calls. It’s true that traditional call monitoring can provide some insights, but it can often miss…
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4 November, 2025
AI

What Are Your Customers Really Saying? How AI Voice Analytics Unlocks Deeper Insights

In a world where customers have more choices than ever, understanding what they really want has never been more important. Every conversation holds insights that can shape products and services,…
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28 October, 2025
AI

How Can AI Mitigate Information Overload in the Workplace?

Professionals are bombarded with more information than ever before. Emails, meetings, reports, dashboards, documents, chat messages – the sheer volume of information we’re expected to consume and respond to daily…
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21 October, 2025
AI

Is Voice AI Safe? Navigating the Risks and Rewards of Voice Technology

Voice AI is part of our everyday lives, from smart speakers and virtual assistants to customer service bots and voice-enabled apps. But as this technology becomes more widespread, so do…
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14 October, 2025
AI

Should Companies Consider Hiring a Chief AI Officer?

AI is playing a pivotal role in transforming industries and business operations. From automating mundane tasks to delivering actionable insights, AI has become essential for companies looking to stay ahead.…
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shaking hands with robot
7 October, 2025
AI, Customer Service

AI and Customer Service: Should AI Replace the Human Touch?​

In today’s fast-paced digital landscape, businesses are increasingly turning to artificial intelligence (AI) to enhance customer service operations. From AI chatbots handling routine inquiries to AI-powered analytics providing deep insights…
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lord-kulveer-ranger
29 August, 2025
Press

Lord Kulveer Ranger Appointed as Non-Executive Director

Automated Analytics today announces the appointment of Lord Kulveer Ranger as a Non-Executive Director to its Board. Lord Ranger has extensive experience spanning technology, infrastructure, and public policy. His career includes senior…
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28 May, 2025
News

Letter from the CEO

Dear Business Leader – If you’re like most growth-minded companies, you know every call could be a new customer, a loyal advocate, or a missed opportunity. But do you truly…
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27 May, 2025
AI

Call360 Launches in the US: AI-Driven Call Tracking & Analytics

Thrilled to announce the US launch of Call360, our AI-powered call tracking and analytics platform! After transforming marketing intelligence in the UK and Europe, Call360 is now helping to redefine…
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keir-starmer-meets-aa
10 April, 2025
Press

Prime Minister Keir Starmer meets Automated Analytics

Today, Prime Minister Keir Starmer met with Automated Analytics at an event announcing Government backing for the reopening of Doncaster Sheffield Airport. On the landmark £30m investment Mark Taylor, CEO…
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31 March, 2025
AI

How Can AI Alleviate Employee Burnout?

Employee burnout is a critical concern for businesses in the UK, leading to decreased productivity higher turnover rates, and diminished employee well-being. In response, companies are increasingly turning to artificial…
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24 March, 2025
Customer Service

The Ultimate Guide in Battle Cards for Sales Teams

It’s critical for sales teams to be equipped with the right tools to gain an edge over competitors. One such indispensable tool is the sales battle card – a concise,…
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dynopod
13 March, 2025
Press

Mark Taylor interviewed on Dyno-Pod

Tune in for the latest episode of Dyno-Pod with our Founder and CEO Mark Taylor in the hot seat. British Gas’ Dyno-Rod has been a client of Automated Analytics for…
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doncaster council
10 March, 2025
Press

Doncaster launches campaign to become an AI Growth Zone

Doncaster sets out ambitions to become Artificial Intelligence Growth Zone City of Doncaster Council has firmly set sights on becoming a regional Artificial Intelligence (AI) Growth Zone in two ambitious…
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data
10 March, 2025
AI, Customer Service

AI-Powered Insights: Breaking Down Data Silos

Businesses and organisations generate and collect vast amounts of data from multiple sources daily. However, this abundance of data often leads to a common challenge: data silos. Data silos occur…
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recruitment
3 March, 2025
AI, Recruitment

AI and Recruitment: AI Advantages in the Hiring Process

The recruitment landscape has undergone a remarkable transformation with the advent of Artificial Intelligence (AI). As organisations strive to attract and retain top talent, AI-driven recruitment tools offer unparalleled efficiency…
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24 February, 2025
AI

How to Build a Robust AI Business Strategy

In business, integrating artificial intelligence (AI) into your operations is no longer a luxury but a necessity. Companies across industries are increasingly leveraging AI to enhance productivity, improve customer experiences…
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17 February, 2025
AI, Customer Service

Building Customised AI Solutions vs Off-the-shelf AI

AI has become a driving force for innovation and efficiency across all industries. However, organisations are increasingly faced with a critical decision: adopt off-the-shelf AI solutions or invest in customised…
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3 February, 2025
AI

How to Introduce an AI Policy within an Organisation

AI has moved from being a futuristic concept to a present-day reality. As businesses increasingly integrate AI into their operations, ensuring the ethical, secure and effective use of AI technology…
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ceo in washington
23 January, 2025
Press

Our CEO reflects on a week in Washington

Last week a delegation from the UK and US travelled to Washington to attend the inauguration of the 47th President and Vice President of the United States of America, and…
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ai-opportunities-action-plan
13 January, 2025
Press

Our CEO reacts to the AI Opportunities Action Plan

Our CEO Mark Taylor gave reaction to media today on the government’s AI Opportunities Action Plan which aims to ramp up AI adoption in the UK. In summary:– At a time when the…
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innovation-of-the-year-award
12 December, 2024
Press

Automated Analytics Wins Innovation Of The Year Award

Automated Analytics has been awarded Innovation of the Year at the 26th Doncaster Business Awards, which recognises trailblazing businesses in Doncaster who have managed to stay ahead of the curve in their…
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aa mark taylor code of practice
12 December, 2024
AI

Automated Analytics Call For Clarity On AI Regulation

Automated Analytics and Lord Ranger of Northwood have issued an urgent call for the government to clarify its approach to Artificial Intelligence (AI) regulation. As the global AI sector experiences an…
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ed milliband
12 December, 2024
Uncategorised

Ed Milliband attends Code of Practice Launch

Yesterday, Ed Milliband Secretary of State for Energy and Climate Change attended the launch of our Introduction to Codes of Practice for Artificial Intelligence at the Houses of Parliament. Joining…
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trust-in-ai-systems
12 November, 2024
AI

Government unveils plan to boost trust in AI

Peter Kyle, Secretary of State for Science, Innovation and Technology has launched new support for businesses to help develop and use trustworthy AI products and services. Using AI is central…
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4 November, 2024
AI

Automated Analytics’ Introduction to Codes of Practice for AI

With over 5,000 clients globally, over 3,500 from the USA, Automated Analytics is unique in being able to offer insight into AI adoption both here and in the USA.  This government has…
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31 October, 2024
Press

Reaction to the Autumn Budget

Yesterday, the Chancellor unveiled her much anticipated Budget, marking a significant shift in economic policy for the first time in 14 years under Labour. Responding to the Budget, Mark Taylor, CEO…
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international-investment-summit-2024
14 October, 2024
AI, Press

Prime Minister hails AI at the International Investment Summit

Prime Minister Keir Starmer signalled the new government’s commitment to Artificial Intelligence in his speech at the International Investment Summit today. Mark Taylor, CEO, Automated Analytics said, “It is encouraging to…
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science-secretary-peter-kyle-mp
8 October, 2024
AI, News

UK government launches new Regulatory Innovation Office to remove red tape

The Science Secretary Peter Kyle MP today launched a new Regulatory Innovation Office, set to speed up public access to new technologies, including Artificial Intelligence. The announcement comes ahead of further…
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harnessing-the-power-of-ai
2 October, 2024
AI

How can businesses ‘make friends’ with AI?

Our new White Paper, ‘Unlocking Data, Unlocking People’ revealed the US is stealing the march on the UK in AI adoption, with trust and risk aversion holding business back. How can UK…
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harnessing-the-power-of-ai
11 September, 2024
AI, News

Why is the US leading in AI Adoption?

Our new White Paper ‘Unlocking Data, Unlocking People’ delved into why the UK is falling behind the US in AI adoption. While the UK is striving hard, the US is, at this…
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theo blackwel
9 September, 2024
News

City Halls’ digital chief urges Londoners to embrace AI

Theo Blackwell, London’s Chief Digital Officer, urged Londoners to ‘trust’ AI at the launch event for our new White Paper ‘Unlocking Data, Unlocking People’ today at Scale Space, White City in London.…
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ai whitepaper
1 September, 2024
White Paper

Download our new White Paper

Our groundbreaking new white paper challenges the widespread fear that Artificial Intelligence (AI) will lead to mass job losses, provides compelling examples of AI in action for companies including Pizza…
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white paper launch event
14 August, 2024
Press, White Paper

Launch of white paper ‘Unlocking Data, Unlocking People’

Join us on Monday 9th September for the launch of our new white paper ‘Unlocking Data, Unlocking People’ at Scale Space, White City in London from 11am – 1pm. Whether…
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24 May, 2024
Press

Spending more but getting less? In Recruitment, data is your saviour

We were recently asked by the British Franchise Association for our main tip for their subscribers with regards to recruitment strategy for the year ahead – our main advice: Follow…
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12 April, 2024
Press

Financial Times names Automated Analytics one of Europe’s fastest-growing companies in Europe

Automated Analytics has recently secured a notable accolade, being named the 818th fastest-growing in Europe by the Financial Times. This recognition highlights our remarkable growth trajectory and increasing prominence in…
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ai
4 March, 2024
AI

Leveraging AI for a Smarter ‘Back to Work’ Plan: A Call for Action in the March Budget

As the UK braces for the forthcoming March budget, a Doncaster-based company Automated Analytics, is making a plea to Chancellor Jeremy Hunt and Secretary of State for Work and Pensions…
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fourth
9 June, 2023
Recruitment

Fourth and Automated Analytics launch AI-powered recruiting for hourly employees

Integrating programmatic bidding helps increase quality applicants, reduces costs, and accelerates talent sourcing. Fourth, the leader in workforce and inventory management solutions to the restaurant, hotel, retail, and leisure industries,…
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24 May, 2023
Press

Yorkshire AI business secures £1.65m of funding

A Yorkshire tech firm using AI to optimise digital marketing spend has raised £1.65 million funding round to drive expansion. eSalesHub will invest the new funds to scale the business…
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ceo-mark-taylor
24 May, 2023
News

30 Second Interview with Automated Analytics founder and CEO

An interview with our founder and CEO Mark Taylor that appeared on iNews.co.uk by Grace Gausden: Mark Taylor founded Automated Analytics, which uses AI to analyse businesses’ incoming calls, increasing…
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posting a job
24 May, 2023
Recruitment

3 Tips for Posting a Job on CV Library

One of the UK’s largest employment websites, CV Library is a treasure trove for any recruiting business. With over 14 million CVs on file, it’s vital for companies to make…
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data
10 April, 2023
Recruitment

Why taking a data-driven approach can help to supercharge the recruitment process

For businesses, calling candidates, keeping track of leads and having visibility of the entire candidate journey can sometimes be a slog and there may be situations where it becomes overwhelming.…
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