An interview with our founder and CEO Mark Taylor that appeared on iNews.co.uk by Grace Gausden:
Mark Taylor founded Automated Analytics, which uses AI to analyse businesses’ incoming calls, increasing their sales from online marketing.
How did the business start?
Mr Taylor said: “I was at Halfords, working to drive sales through the website. We’d taken the site from doing £6m a year to over £18m. One night, in a bar – where all the best ideas are born – I realised we were still missing out on sales because we couldn’t see what happened to customers when their online search progressed to an offline call to the Halfords branch…